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Privacy policy

DSV Template

Website Privacy Notice


This privacy notice provides you with details of how we, The Vet Health Centre Ltd (known as Daisy Street Vets), collect and process your personal data through your use of our site https://vet-healthcentre.co.uk

By providing us with your data, you warrant to us that you are over 13 years of age.

We, Daisy Street Vets, are the data controller and we are responsible for your personal data. This is detailed below as part of our obligations to comply with the General Data Protection Regulations (GDPR) which came into force on 25th May 2018.


If you have any questions about this privacy notice, please contact the Practice Manager  or  Reception, using the details set out below:

Contact Details:

Full name of legal entity: The Vet Health Centre Ltd (known as Daisy Street Vets)

Postal address: Daisy Street Veterinary Centre, Daisy Street, Blackburn, BB15EW

Telephone number: 01254 53622.


It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by contacting us at the practice in person or by phoning the practice on 01254 53622 and speaking to the practice manager.


  1. What personal data do we collect about you?

Personal data means any information capable of identifying an individual. It does not include anonymised data.

  • Communication Data: This includes any communication that you send to us whether that be through the contact form on our website, through email, text, social media messaging, social media posting or any other communication that you send us. We process this data for the purposes of communicating with you, for record keeping and for the establishment, pursuance or defence of legal claims. Our lawful ground for this processing is our legitimate interests which in this case is to reply to communications sent to us, to keep records and to establish, pursue or defend legal claims.

Generally this includes your Name, and E-mail, but may include your address and telephone numbers to enable direct communication with you from ourselves. 

  • Customer Data: This includes data relating to any purchases of goods and/or services such as your name, title, billing address, delivery address email address, phone number, contact details, purchase details and your card details. We process this data to supply the goods and/or services you have purchased and to keep records of such transactions. Our lawful ground for this processing is the performance of a contract between you and us and/or taking steps at your request to enter into such a contract.

If you are a client of DSV you are obliged to supply some of this data to enable us to provide veterinary services for your animals. For example we use your name and address to identify you as an individual or to send vaccine reminder letters and accounts. 

We may also need your date of birth (DOB) for some legal documents such as consent forms or taking out 4 weeks free insurance.

For some clients we also have bank details for direct debit payments.

  • User Data: This includes data about how you use our website and any online services together with any data that you post for publication on our website or through other online services. We process this data to operate our website and ensure relevant content is provided to you, to ensure the security of our website, to maintain back- ups of our website and/or databases and to enable publication and administration of our website, other online services and business. Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business.


  • Technical Data: This includes data about your use of our website and online services such as your IP address, your login data, details about your browser, length of visit to pages on our website, page views and navigation paths, details about the number of times you use our website, time zone settings and other technology on the devices you use to access our website. The source of this data is from our analytics tracking system. We process this data to analyse your use of our website and other online services, to administer and protect our business and website, to deliver relevant website content and advertisements to you and to understand the effectiveness of our advertising.  Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business and to grow our business and to decide our marketing strategy.


  • Marketing Data: This includes data about your preferences in receiving marketing from us and our third parties and your communication preferences. We process this data to enable you to partake in our promotions such as competitions, prize draws and free give-aways, to deliver relevant website content and advertisements to you and measure or understand the effectiveness of this advertising.  Our lawful ground for this processing is our legitimate interests which in this case are to study how customers use our products/services, to develop them, to grow our business and to decide our marketing strategy.


We may use Customer Data, User Data, Technical Data and Marketing Data to deliver relevant website content and advertisements to you (including Facebook adverts or other display advertisements) and to measure or understand the effectiveness of the advertising we serve you. Our lawful ground for this processing is legitimate interests which is to grow our business. We may also use such data to send other marketing communications to you. Our lawful ground for this processing is either consent or legitimate interests (namely to grow our business).


2) How do we collect your data?

We may collect data about you by you providing the data directly to us (for example by filling in forms on our site or by sending us emails). We may automatically collect certain data from you as you use our website by using cookies and similar technologies. Please see our Cookie Policy for more details about this.

We may receive data from third parties such as analytics providers such as Google, based outside the EU, advertising networks such as Facebook based outside the EU, and such as search information providers such as Google based outside the EU.

When you first register with the practice as a client, we will ask you for all the information we need to provide you with our services.

We must ensure the data we have for you is accurate and up to date so if you think the data we hold is incorrect please inform reception as soon as possible.

Periodically we will ask you to check the data we hold on you to aid our compliance with GDPR.


3) How do we use this data?

If you are a client we generally we use this data to identify you and enable access to your pet's records.

We also use your identifying data to comply with some laws, such as those requiring that all prescription medication has the animal keeper's name and address on the label.

We use contact information to aid in the care of your pet, for example, sending vaccine and treatment reminders or to inform you of lab results.

We may need to know about a disability in order to accommodate your needs such as putting out the wheelchair ramp or writing instructions down if you cannot hear well.

At some point we may ask for your consent to use these details to contact you through various means for the purpose of clinical and statistical analysis as well as direct marketing from ourselves or sending newsletters. Consent will be separate, individual and on an “opt in” only basis.



Our lawful ground of processing your personal data to send you marketing communications is either your consent or our legitimate interests (namely to grow our business).

Under the Privacy and Electronic Communications Regulations, we may send you marketing communications from us if (i) you made a purchase or asked for information from us about our goods or our veterinary services or (ii) you agreed to receive marketing communications, such as newsletters and in each case you have not opted out of receiving such communications since. Under these regulations, if you are a limited company, we may send you marketing emails without your consent. However you can still opt out of receiving marketing emails from us at any time.


You can ask us to stop sending you marketing messages at any time [by logging into the website and unchecking the relevant boxes (Newsletter consent) OR by contacting our practice manager/reception directly on 01254 53622 at any time.


If you opt out of receiving marketing communications this opt-out does not apply to personal data provided as a result of other transactions, such as purchases, or communication requests or as business of a veterinary practice providing care to your pet etc. 


4) What is the "Lawful Basis" (Legal reason) for storing and processing your data?

Generally we use "legitimate interest" as our lawful basis to store and process your personal data for most of our actions.

This involves us using your data in a way you would expect, is of mutual benefit, minimally obtrusive and necessary in the interests of your pet's health. For example vaccination reminders, processing insurance claims, re-unification of pets to owners.

We also have a contractual basis to use your details to contact you regarding any service you have requested. For example, sending a bill for services rendered or if you have requested something such as an estimate, a call back or a reminder about an appointment.

We require your direct consent to use your data for statistical analysis, newsletters and unsolicited direct marketing, such as new products or procedures that may be of interest to you regarding your pet's health.


5) How long do we store your data/data retension?

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for,  such as sending Newsletters or contacting you regarding enquiries.

When deciding what the correct time is to keep the data for we look at its amount, nature and sensitivity, potential risk of harm from unauthorised use or disclosure, the processing purposes, and if these can be achieved by other means and legal requirements.

For tax purposes the law requires us to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they stop being customers.

In some circumstances we may anonymise your personal data for research or statistical purposes in which case we may use this information indefinitely without further notice to you.


6) Your rights:

Under data protection laws you have rights in relation to your personal data that include the right to request access, correction, erasure, restriction, transfer, to object to processing, to portability of data and (where the lawful ground of processing is consent) to withdraw consent.

You can see more about these rights at:


If you wish to exercise any of the rights set out above, please contact us at the practice.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive or refuse to comply with your request in these circumstances.


We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

  We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you.

If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We should be grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you.

We are unable to remove data that will identify you in case it is required at a later date.

We will inform the ICO of any data breach such as theft of personal details via physical or electronic means or accidental breach such as leaving details in public areas. We will also inform you if there is likely to be any direct impact on you.

We do not do any completely automated marketing, all contact with clients has a human element.


7) Who do we share your data with?


This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.


As a client of  DSV - We only share the minimal required data with third parties detailed below:

External laboratories to aid identification of your pet.

Insurance companies to process claims.

Microchip data base managers for re-unification of pets and owners.

Vaccine companies to process reminders.

Practice management software providers and IT service providers, which are required to maintain your pets records

Debt collection agencies for contractual and legal reasons.

Government departments and other regulatory authorities.

Professional advisers including accountants, lawyers, bankers, auditors and insurers.

Pet Cremation Services.


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If you have any questions regarding this information please contact the practice manager or reception directly at the practice, or by telephoning 01254 53622.


Thank you.

Page updated 10th Oct 2018, 14:39
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